Here’s the story.

I was just a guy trying to justify a book addiction. My wife Jill was like “What the hell are all these dang books coming in here all the time for?” I guess the house was already too crowded with Amazon and Target boxes to accommodate my books. So I was like “Oh these are for the new channel I created–a BookTube channel that will make us millions, trust me.”

Over the years, I’ve double- and triple- downed on it and started interviewing people and going live every Monday to keep the ruse going. “I’d love to stop buying books, Jill, but we have a channel to consider!.”